Who am I?

I'm a social media strategist, I help your brand stand out in the digital landscape. I work closely with design teams or founders, depending on your company's size, to capture your unique essence and transform it into engaging content across platforms. My approach goes beyond just posting—I boost visibility and forge strong audience connections through community engagement, affiliate partnerships, and influencer collaborations. I also craft creative briefs for UGC creators and manage the entire process, ensuring authentic, brand-aligned content.Kaidu streamlines the process for companies to expand their presence among stockists, optimizing time and resource allocation. Our mission is to enhance market accessibility for innovative wellness products, benefiting both emerging brands and consumers alike.

1. Strategy Alignment

Aligning your social media with your overall marketing strategy is crucial for consistency and brand recognition. By staying true to your brand's voice and goals, you create a cohesive experience that resonates with your audience and builds trust.

2. Content Calendar

A content calendar is essential for managing social media across platforms. It allows you to plan and schedule posts in advance, ensuring consistent engagement and brand visibility. By tracking content performance, you can refine your strategy based on what resonates most with your audience.

3. Visual Cohesion

Consistent visuals are key to social media success. Use the same colours, fonts, and imagery across platforms to make your brand instantly recognizable and strengthen your visual identity. This creates a seamless experience that tells your brand's story at a glance.

4. Engagement Practice

Engagement is vital for social media success. Respond quickly to comments, messages, and mentions. Set dedicated time interacting and connecting with like-minded brands.

5. Analyse & Adapt

Consistent analysis of campaign performance is essential. Track metrics like engagement, clicks, and follower growth to see what’s working. Adjust content, timing, and messaging based on insights to keep your campaigns fresh and aligned with your audience.

6. Cross Platform Synergy

Cross-platform synergy is key to successful social media campaigns. Adapt your content to fit each platform’s style while keeping your core message intact. This ensures a consistent brand story across all channels, no matter where your audience engages.

7. Content Boosting

Content boosting is beneficial to expand your reach and visibility on social media accounts. The boosting feature allows you to define specific demographics, ensuring your organic content reaches the right people who are more likely to engage and convert. Boosting can be a cost-effective option compared to traditional advertising, as you can set a budget and a goal and can boost content based on what you'd like to achieve, such as; website visits, conversions, likes, comments, followers, etc. It can help build credibility for your brand by increasing engagement and exposure to a targeted audience.

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