Stop doing robot work. Productise your service delivery.
I build intelligence systems that productise your service delivery — turning manual client work into automated workflows so you can scale revenue without scaling headcount.
Companies I've worked with:
Meet Brentis
I'm a Sales Automation & Process Optimisation Engineer with 10+ years of experience running online marketing campaigns for over 50+ companies across Australia and the US.
Prior to that, I was running paid ads for 40+ brands in Austrtalia, across fashion, beauty, retail, and more.
In 2011, I was the first Australian shortlisted for Peter Thiel's 20 Under 20 Program, placing me among the top 40 young entrepreneurs globally.
After running several agencies and consulting for hundreds of startups, I started building systems that automate 'robot work' and free teams for high-impact, human-led initiatives.
Productise Your Service Delivery
Depending on your agency, every new client needs some combination of onboarding, competitive analysis, content analysis, ad analysis etc. The work that burns margins and buries your best people. I build systems that do this for you — so your team can focus on strategy, not spreadsheets.
Replicate how your best people work
Walk me through your current process—whether it's lead gen, content analysis, or client research. I'll spot what can be systematised and we'll document requirements together.
Modular Software
In 60-90 days, you get working systems. Not wireframes. Not MVPs that need "just a few more months." Actual tools your team uses immediately—internal automation or client-facing products.
Build tools that support your team
The brilliant people stuck doing repetitive research, data entry, and manual analysis? They're now doing work that actually requires human creativity. The systems handle the grunt work.
Portfolio
Below are a handful of core projects I've worked on.
Revenue Operations
The Problem
Marketing agency spending 20+ hours per week manually researching prospects, enriching data, and personalising outreach. High cost per lead, inconsistent pipeline.
What I Built
Custom lead generation system - similar to Clay.com, but far more cost efficient and includes more effective AI models / providers. Automated target account research, competitive analysis, and personalised messaging at scale.
The Impact
• ~$45m in acquisition deal flow per quarter
• avg deal size of $5m
• Outperformed Cience agency by x4 (double the results at half the cost)
• positive ROI within 60 days
• avg deal size of $1,000,000
Content Pipelines
The Problem
Content agency analysing competitors and client performance manually. Hours spent pulling data from social platforms, trying to identify patterns, guessing at what content works.
What I Built
Automated content analysis system that pulls data across platforms, tags and scores content, identifies competitor trends, and surfaces actionable insights.
The Impact
Team went from spending 15 hours per client per month on analysis to 2 hours reviewing AI-generated insights. Better recommendations, faster turnaround.
Brand Analysis
The Problem
Agency manually analyzing brand positioning, competitor strategies, and content performance across multiple channels. Insights scattered across different tools and formats.
What I Built
Unified analysis system that ingests online content, internal documents, competitor data, and video ads to generate actionable insights for strategy, operations, and content creation.
The Impact
Comprehensive brand analysis completed in hours instead of weeks. Strategic insights backed by data from multiple sources in one centralised dashboard.
News Jacking
The Problem
PR agencies manually monitoring hundreds of publications, trying to catch breaking news that aligns with client expertise. By the time they spot opportunities, the news cycle has moved on.
What I Built
Real-time news monitoring system that tracks 500+ publications, identifies relevant breaking stories, and generates client-specific commentary angles within minutes of publication.
The Impact
React to breaking news within 30 minutes instead of hours or days. Automated monitoring and analysis means never missing relevant opportunities.
The Process
Who I work with
You're a good fit if:
- You're a 10-50 person agency doing $1M-$10M
- You're winning clients but delivery feels like a grind
- You believe in working smarter, not just harder
- You're ready to invest in systems, not just more headcount
You're NOT a good fit if:
- You're happy with your current operations
- You want enterprise-level complexity or banking-level security
- You need a product built in two weeks or less
- You love to micro-manage or go weeks without communication
Capabilities
Research Automation
Transform hours of manual research into minutes with AI-powered systems that gather, synthesize, and summarize information from multiple sources. Your team stays focused on strategy while automation handles the data collection and initial analysis.
Competitive Intelligence
Monitor competitors automatically and get real-time alerts when they make moves that matter. Stay ahead of market trends without dedicating resources to constant manual surveillance.
Report Generation
Generate comprehensive reports automatically from your data, complete with insights and recommendations. What used to take days now happens instantly, freeing your team to act on insights rather than compile them.
RevOps Systems
Automate lead generation, enrichment, and outreach to build a predictable pipeline at scale. Turn your revenue operations from a bottleneck into a competitive advantage.
Content Workflows
Streamline content production with automated analysis, tagging, and distribution systems. Scale your content operations without proportionally scaling your team.
AI Agents
Deploy intelligent agents that handle complex, multi-step workflows with minimal supervision. They adapt, reason, and make decisions—handling nuanced work that used to require your best people.
Lead Scoring
Implement intelligent scoring systems that automatically prioritize your best opportunities. Your sales team focuses on high-value prospects while the system handles qualification at scale.
News Monitoring
Track breaking news across hundreds of publications and get instant alerts when relevant opportunities emerge. Never miss a newsjacking opportunity or important industry development again.
Process Documentation
Automatically document and maintain your team's processes as they evolve. Create living documentation that stays current without manual updates, ensuring knowledge is always accessible and accurate.
Employee Training
Build automated training systems that onboard new team members faster and ensure consistent knowledge across your organization. Turn your best practices into scalable learning experiences.
Quality Assurance
Implement automated pre-flight checks for content, ads, and deliverables. Catch errors before they go live and maintain consistent quality standards without manual review bottlenecks.
Knowledge Graphs
Build structured knowledge systems that reduce AI hallucinations and improve context understanding. Create intelligent systems that reason across your data for more accurate, reliable outputs.
Frequently Asked Questions
What exactly do you build?
Custom systems that either automate internal agency operations (lead gen, content analysis, research pipelines) or turn your service into a product clients can use themselves. Usually a combination of code, AI, third-party APIs, and strategic human-in-the-loop steps.
How is this different from hiring a dev team?
I understand agency operations because I've lived them for a decade. You show me your process, we collaborate on requirements, and I build the system. 60-90 days to working product, not 6 months of back-and-forth.
What does "60-90 days" actually get me?
Working modules you use immediately. Not prototypes. Not "we're 80% done." Actual systems that handle real work. If it's larger, we build in phases—each phase delivers something functional.
Do you only work with agencies?
Agencies are my focus (content, marketing, ads, PR), but the approach works for anyone at the intersection of operations and product. If you need to discover and deploy unfair advantages, let's talk.
Is this software or a service?
Both. I start hands-on — building and refining systems alongside your team during a 90-day partnership. Once the system is dialled in, it runs on automation with optional ongoing support. You get done-for-you delivery with productised scale.
What do you charge?
$65 per hour. Typically 80-200 hrs per project. If you're looking for quick once-off freelance fixes, I'm not your guy.
Can you integrate with our existing systems?
Yes. I can build standalone tools or modules that integrate into existing platforms. I've done rapid prototyping where modules get passed to internal dev teams for final integration.
Ready to stop being buried in busywork?
Let's talk about scaling your delivery without adding headcount.
Book a Strategy Call